The execution of your company strategy heavily relies on your team sharing the right culture. It is critical to define and communicate the company culture as early as possible with your team.

Dharmesh Shah, CTO and co-founder of HubSpot, accomplished the critical task of defining the company’s culture. His approach was to build it like it was a product. He applied his product designer and software engineer skill sets to: Identify the problem; consult with customers (in this case his team); launch quickly; and iterate. To ensure the company’s culture was “codified,” Dharmesh wrote it down.

Below is the HubSpot Culture Code presentation on how to build a company’s culture.

To learn more from Dharmesh Shah and Reid Hoffman about how to build your company’s culture like a product, I highly recommend listening to this episode of Masters of Scale.